Small businesses linked to healthy communities

Did you know economic development and well-being are linked?

ScienceDaily (Feb. 2, 2012) — Counties and parishes with a greater concentration of small, locally-owned businesses have healthier populations -- with lower rates of mortality, obesity and diabetes -- than do those that rely on large companies with "absentee" owners, according to a national study by sociologists at LSU and Baylor University.


 
"What stands out about this research is that we often think of the economic benefits and job growth that small business generates, but we don't think of the social benefits to small communities," said Troy C. Blanchard, Ph.D., lead author and associate professor of sociology at LSU. "This study highlights not only the economic benefits of small business, but its contributions to health and well-being."
The study of 3,060 counties and parishes in the contiguous United States, published online in the Cambridge Journal of Regions, Economy and Society and forthcoming in its March print issue, brings new evidence to a body of research literature and a debate among sociologists, who traditionally have advanced two competing hypotheses about how small business impacts public health.
Some sociologists argue that small businesses -- unlike chain retail "big box" stores and large manufacturing plants -- have a greater investment in the community and thus have more at stake when it comes to the well-being of employees, customers and other local citizens. The LSU and Baylor researchers, who analyzed national population, health, business and housing data, found that the greater the proportion of small businesses, the healthier the population.
"Some communities appear to have thriving small business sectors that feature entrepreneurial cultures that promote public health. A place like this has a can-do climate, a practical problem-solving approach in which a community takes control of its own destiny," said co-author Charles M. Tolbert, Ph.D., chair of the sociology department at Baylor. "The alternative is the attitude that 'Things are out of our control.'" Communities may become dependent on outside investment to solve problems, the researchers wrote.
Their findings are a departure from the traditional conclusion that "bigger is better." Beginning in the 1970s, communities courted large employers from the outside, with a goal of providing high-paying jobs with benefits. In contrast, small local employers offered lower pay, few -- if any -- benefits, little chance for advancement, vulnerability to competition and sometimes, nepotism, the researchers wrote.
"The old way of thinking was that you wanted to work for a big company because of pension plans, health insurance, dental insurance," said co-author Carson Mencken, Ph.D., professor of sociology at Baylor University. "But many of them have moved overseas to cheaper labor markets. So what we see are larger retailers, usually next to interstates, that pay low wages and may not even offer full-time jobs with benefits, but instead hire people to work 30 hours a week. There's a high turnover."
Larger companies showed a large drop in wages -- 33 percent in real dollars -- and access to health insurance between 1988 and 2003, previous research has shown. Amid restructuring and globalization, some large businesses are giving employees furloughs from full-time jobs, then rehiring them as short-time contract workers with no benefits.
While locally owned businesses are not adding greater compensation or benefits, the pay gap is shrinking.
"It's in their financial interest to take a stake in the community, to make it a place where people want to live and work," Mencken said.
Said Tolbert: "When someone creates a 'mom and pop' business, it's a huge step to bring that first employee on board. If it's a relative or neighbor, they'll bend over backward to hire and retain them. They're going to bring on board somebody they trust, and they'll pull every hair and every tooth in their head before they lay off someone who's their neighbor." For some workers, self-employment is a way to escape the "roller coaster" cycle of furloughs and call-backs. Given that health insurance and access to medical care will be limited, poorer health might be expected of those workers.
But small businesses are more likely to support bond issues for health infrastructures, recruit physicians, push for local anti-smoking legislation, promote community health programs and activities and support local farmers' markets, researchers said.
They found that counties with a greater proportion of small businesses have a healthier population. They analyzed the number of small businesses per 100,000 people, categorizing small business as those with four or fewer employees; large manufacturing establishments as those with 500 or more employees; and large retailers as those with 100 or more employees.
"Our findings suggest that the rewards of a vibrant small business sector are multi-dimensional," Blanchard said. "In addition to job creation, small businesses yield important non-economic rewards to communities that may improve the health of local residents. "
LSU and Baylor researchers analyzed data from the 2000 Census of Population and Housing, the 2007 Centers for Disease Control Obesity and Diabetes Estimates, the National Center for Health Statistics Compressed Mortality records from 1994 to 2006, the 2002 County Business Patterns and the 2002 Nonemployer Statistics.
The research paper is based on work supported by the U.S. Department of Agriculture, the National Research Initiative, the Social and Economic Sciences Division of the National Science Foundation.

Economic Development

Local Economic Initiatives
Creating economic opportunities for all

National and State research is showing that there are strategies- best practices- that work best in rural communities. The Center for Rural Entrepreneurship has worked for over a decade with the Kellogg Foundation and the Kauffman Foundation to identify the following strategies;

1) Energize Entrepreneurs- in the past two decades over 90% of the rural job development has been the result of local entrepreneurs. The most valuable to a community are the entrepreneurs with high intelletual content or "gizelles" who generate good ideas and generally more than one local business. Research has identified that In Jefferson County we have three times the per capital entrepreneurs of the State in general. The priority opportunity is to identify those entrepreneurs, support them and encourage them to generate more employment and business opportunities.

2) Attract and Keep the 18-35 year old residents in our community and workforce. As the Baby Boomer generation approaches retirement rural communities will face a continuing severe workforce shortage. In addition, this is a unique time with four distinct generations in the workforce with different motivations, work styles, and values. Young people offer new ideas, they are in both their high earning and high spending period of their lives, and are tne workforce and business owners of our future. The task is to identify those who wish to stay in the community and ensure good workforce training and affordable housing. And the other priority is to attract the young people who value the quality of life for outdoor recreation and to raise a family and be sure to integrate them into the local economy.

3. Encourage Community Reinvestment. Consumers have the opportunity to be the "co-producers" in our local economy. Whether it is Thinking Local First, buying local food, or shopping locally, each time a dollar is spent it has the opportunity to support local workers, businesses, and the economy. Clearly the market place is rapidly changing with global pressure and the internet. Our local businesses can contribute to the local economy and also be part of that regional or global market place. In addition, local wealth and retirement can support local businesses through investment, leases, and venture capital.

4. Develop Community Leadership. Research has shown that communities that know how to work together effectively are more capable of identifying and utilizing community assets, capturing new opportunity, moving more quickly to support industries and employers, and develop both the quality of life and vibrant economy that businesses seek. Communities that are known for polarization and strife suffer higher transaction costs,  less public-private investment and stagnant economies.

Think Local First

Why Think Local First
Ten Reasons to Think Local First

Think Local First comes from a very strong rural tradition of self reliance. Its about villages and towns, resourceful people , agricultural landscapes and farmers who bartered, traded, basically took care of each other.  It stems from the knowledge that real community wealth is knowing that the heart and talents of neighbors and friends are interdependent- reflected in a circle of trade and relationship that makes this a good place to live.

What sets THINK LOCAL FIRST communities apart is that we love local character, we recognize authenticity, we know the name of the producer and the supplier, and we support each other.

TEN REASONS WHY THINK LOCAL FIRST matters to our economy:


1. Local Character and Prosperity
In an increasingly “one size fits all” world, communities that preserve their one-of-a kind business and distinctive character have an economic advantage.

2. Community Wealth and Well-being
Locally owned businesses build strong communities by sustaining vibrant town centers, linking neighbors in a web of economic and social relationships and contributing to local causes. One study has found that small businesses actually give twice as much per employee to charitable causes as do large companies. (US Small Business Administartion, October 1991)

3. Entrepreneurship
Once a nation of store owners and shop keepers we are rapidly becoming a nation of clerks with devastating social and economic consequences . 90% of the new jobs created in rural communities in the last two decades have come from entrepreneurship- a large percentage of those from women owned businesses. Entrepreneurship fuels the innovation and prosperity of rural American and serves as a key way for families to move out of low wage jobs into middle class business ownership. Luckily Jefferson County has twice the per capita entrepreneurship as the State but buying local provides critical start up financing and opportunity to move from a good idea to a business that supports local employment.

4. Local Decision Making
Local ownership increase the chance that important decisions are going to be made by local people who live in the community and who will feel the impact of those decisions.

5. Keep Dollars in the Local Economy
Compared to chain stores, locally owned businesses recycle a much larger share of their revenue back into the local economy, providing local employment, investing in local resources, enriching the entire community.

6. Better Jobs and Wages.
 Locally owned businesses create more jobs and may provide better wages and benefits than chains do. In a l998 economic survey of Jefferson County employers reported that )))))% of them provided insurance benefits. “These are the mothers of the children that my children play with, how could I not try to provide them medical insurance”said one local business owner.

7. More Efficient use of Taxes and Lower Public Costs
Local stores in local town centers require significantly less expensive infrastructure than chain stores and strip shopping malls. Costs for local street, water and sewer, police and fire protection and police availability only gets worse as box stores or strip development occurs

8. Innovation
A marketplace of hundreds of small choices, individualized inventory, and innovation is the best way to ensure low prices over the long term. When there is only one or two local banks, or consumers have little to no choice of local markets then prices increase and standardization occurs. The growth of national chains which originally promised more choice has actually reduced, not increased, competition which has only been a basis of the American economic growth.

9. Produce Diversity
A multitude of small businesses, each selecting produces based, not on a national sales plan, but on their unique community needs, own interests, and the wants of their local customers, results in and guarantees a much borader range of product choices.

10. Environmental Benefits
Think Local first supports small locally owned stores which sustain vibrant, compact, walkable town centers which in turn result in limiting sprawl, loss of open space, reduce automobile use and reduce related problems such as storm water, loss of habitat and air and water pollution. Retail space in the last twenty years has tripled. That’s acres of parking lots and miles of roads. Supporting local businesses reduces pressure on our community and other regional centers to stop parking lot construction which is probably one of the most harmful land uses in any watershed. Recent research is suggesting that when the amount of impervious surface (roads, parking lots, buildings) in a watershed reaches 15% there is severe water quality harm. (Schuler, Tom, Center for Watershed Protection).